If you have always been wondering as to what are online classified ads then you are at the right place. Marketing has evolved so much over the last few decades that companies are looking for the next big strategy to beat their competitors through newer and advanced marketing techniques. There has been a huge migration from standard marketing practices to the online world. Everything is available at the click of a button. Classified ads that you once had to skim through in newspapers can be just filtered out in an instant online.
Online marketing saves you a lot of money and it doesn’t burn your wallet compared to full-fledged marketing campaigns.
Online classified ads are a cost-effective and cheaper way to market your products or services as well as reach a higher target audience. With traditional advertising or paper classifieds, you only reach certain people but online classifieds target the potential customers more because they are free, easily filtered and searched.
If you are wondering what are online classified ads then look at websites like Craigslist, OLX, Quikr, and IndoClassified etc., that offer free services to get a good idea. Some online classified ads are free for only a limited number of days while others are completely free, therefore you have to choose whatever suits you the best.
What exactly are online classified ads?
They are exactly like the classified ads you see in newspapers. They are sectioned into different categories from buying/selling to job prospects and all kinds of services. The only difference is that instead of going through each ad in the exhaustive columns of newspapers, you can just type in a word and all the results matching your keywords pop up. This way, you can easily find whatever it is you are looking for.
If you are interested in offering your products or services over the internet then online classifieds are for you. All you need to do is register yourself and start posting.
If you have a product then it will be better for you to post a clear image of that product along with the contact information.
Important things to include in an online classified
So now that you know what are online classified ads here are some of the things that you must include:
- Complete and clear contact information (preferably the one just for business, refrain from giving out your personal details or address)
- Use call to action in the beginning instead of at the end because most of the people don’t bother reading till the bottom of the page, therefore, you got to hook them instantly.
- Give a unique offer or marketing strategy that sets you apart from other sellers such as a discount code, warranty or promo/coupons.
- Post your ads on multiple boards for a better response rate.
- Have reasonable prices/requirements in the ads.
- Expect to be disappointed in the beginning because as with any classified ad, it’s always a hit or miss.
- Watch out for your safety. Don’t meet up in a secluded or unlit area. Tell at least 2 people who you are going to be meeting and the location as well.
Now whoever is going to ask you what are online classified ads you can easily answer them. They just require a bit of creativity like any other marketing strategy.